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The family business Starzinger looks back on more than 100 years of eventful corporate history. From the beginnings at the start of the 20th century until today, the Starzinger family has stayed true to its principles: We assume responsibility for our staff, customers and consumers and maintain the cultural and traditional values of our homeland.

1906: How it all began

Already in the year 1906, innkeeper Josef Starzinger laid the foundation in Frankenmarkt for a beverage company with solid growth and foresight by
 bottling soda water and lemonades

The difficult post-war years

August Starzinger, born in 1912, guides the company through the difficult post-war years following the turmoil after the Second World War. The reconstruction also leads to a sea change of automation. This provides August Starzinger I with all options for expansion. The customary horse-drawn carts and pushcarts used for delivering Starzinger laminates and soda water to taverns and inns are replaced by lorries. In addition to bottling the brands Afri-Cola, Frucade and Almdudler under licence, August Starzinger I also pushes the production of own brands. In doing so, he has houses his position as an independent entrepreneur.

1977: Change of generations and relocation 

In 1977, August Starzinger, born 1943, takes over his father's company. Together with his wife Ingeborg, he now heads the lemonade bottling operations with 13 employees. He had already been working in the company since 1959.

At the time, the bottling operations were still located in the centre of Frankenmarkt, an expansion was not possible here. A prerequisite for relocation is a supply with top-quality water. At the edge of Frankenmarkt, today's Frankenmarkter mineral water was found at the depth of 80 m. This was also where the modern bottling plant could be erected. By acquiring neighbouring plots and the expanded buildings on them, the plant attained its current size and became the head office of the Starzinger beverage group.

1985: Entrance into the brewing trade

After the owner of the brewery in Frankenmarkt had passed away, August Starzinger II bought the brewery Bräu am Berg in 1985 with the intention of continuing to run it as a small, traditional company without any major ambitions for expansion. The Upper Austrian traditional company today is a typical private brewery with the motto "small but mighty".

1989: Conquering new frontiers

during the wave of privatisations of state-owned enterprises, August Starzinger II acquires the mineral water brands JUVINA (bottling Deutschkreutz/Bgld.) and Long Life (bottling Bad Radkersburg/Stmk.) from the Vienna medicine plants in 1985. These waters superbly complements the products of the parent company in Frankenmarkt (mineral water and lemonades).
In 1989, the opening up of East Germany leads to a strong expansion in the Eastern markets. Thus in addition to the traditional glass bottling plants, modern bottling plants for PET-plastic bottles and aluminium cans were also built.

1990: Expansion in Hungary

A year later, the mineral water plant in Bad Bük, Hungary, was purchased. The head office of the business is located in Budapest, where Markus Starzinger (son of August Starzinger II) heads the operations for Hungary as well as the export to other East European countries. As part of these export efforts, Aspach Brewery in Upper Austria is acquired in 1991. This allows in particular the export of beer to be significantly increased.

1995: Starzinger acquires Austria's dynamite refreshment

In 1995, the Austrian traditional brand Schartner Bombe and production facilities in Bad Hall are acquired and rebuilt to become a strong brand once more. As part of continuous quality improvements, production of Schartner Bombe is relocated in the year 2000 to the mineral water production location in Frankenmarkt.

1998: Own advertising agency

Due to the continuously growing range of brands, Ludmilla Starzinger in 1998 sets up and advertising agency in Frankenmarkt to serve the business. This takes care of product development, design and marketing. As a result, it became possible to provide customers with full-service. From taste to label.

2010: The next generation gets started

In 2010, Ludmilla Starzinger assumes overall responsibility for the Starzinger group of companies comprising some 250 staff, which bottles approx. 1,000 international products . With a steady look to the future, she also does not forget philosophy of the company founder: Assuming responsibility for staff, customers and consumers as well as for the cultural and traditional values of our homeland.

In 2012, Victor Starzinger joined the company in the fifth generation. Following professional studies in brewing and beverage technology, he henceforth assumes management of all production locations.

In 2012, the production site in Frankenmarkt and the private brewery in Aspach were also IFS-certified.

In 2015, he becomes owner of the private brewery Bräu am Berg and with that also assumes responsibility for the beer production.  

In 2015, the private brewery Bräu am Berg was awarded the IFS-certificates, and a logistics centre with more than 12,000 m² of warehousing space constructed.  In 2016, new office buildings were built in Frankenmarkt and in Deutschkreutz and the operations in Deutschkreutz prepared for IFS-certification, with corresponding investments made to this effect.