Schartner Bombe Cannonball Challenge 2015
Schartner Bombe - Austria's dynamite refreshment
The successful Schartner Bombe Cannonball Challenge was held for the fourth time already in 2015. On 2 August, a live event was held for the first time as part of the Lake Festival in Mondsee - the Schartner Bombe Cannonball Live Splash. 10-year-old Mirella Mayer from Mattsee won a brand-new Suzuki Swift and thus the main prize of the campaign.
On 31 August, the fourth "Schartner Bombe Cannonball Challenge 2015" ended, in which the most inventive cannonball of the nation was sought from 1 May to 31 August. The 30 best cannonballs were determined by means of public vote. From these 30, the jury elected the first winner Markus Schöllhuber, he won a brand-new Suzuki Swift in the category "Like it".
This year, the category "Crazy" was introduced for the first time. In which a jury elected the most original and outlandish cannonball among all entrants. Viktoria Wörndl on the category and also a Suzuki Swift.
10 headphones by the brand Skullcandy powered by Hartlauer and many other great prizes were raffled off among all voters.
The promotion was fuelled with massive advertising support. A comprehensive TV and radio campaign on all relevant channels, various print publications, special promotion labels and POS-measures all ensured the classic communication channels were covered. The second major communication focus was, of course, online as relevant to the target group: This includes some sophisticated online marketing, accompanied by various media activities.